Monday, February 11, 2013

Jodie Wu


I was not in the audience for Jodie Wu’s talk about her experience with Global Cycle Solutions, so I have done my own research on the products that are in place and how they have impacted the communities in which they are implemented.  The main goal of GCS is to “disseminate affordable, quality technology for villagers around the world (gcstz.com).” In her lecture, Jodie Wu focused on her experience designing and developing the bicycle-powered corn sheller.  She began the process in2009 at a MIT design lab with may different prototypes and possibilities that could be implemented half way across the globe in Tanzania.  As with any project, she faced many challenges; however, the challenges of implementing a new technology in the third-world brought an even more unique experience.  Her biggest challenge is seen through her favorite quote, “technology without reach is technology without impact,” which describes the necessity of accessible and practical technology that can become a common good without a dramatic change in a citizen’s way of life.  In order to make the implementation of any new technology successful, the villagers must be able to sustain it by themselves and become proficient in using the technology.  To overcome this potentially detrimental problem, Wu sought out to train one villager and molding them into the village encyclopedia; someone who knows the technologies on a level deeper than their surface and can teach his fellow citizens how to use and fix them.  Having a village encyclopedia creates the opportunities for individuals to become more educated and reach higher levels of entrepreneurship than were possible before the technology entered their lives.  The technology not only makes farmer’s lives easier by introducing an alternative to the two previous methods of maize shelling, (hand shelling which is only able to bag 1 sac a day, or whacking during which much of the maize is destroyed) giving the farmers a way to fill 10 to 15 sacs a day, but it also creates more jobs in the community through the production and training process.  Wu mentioned that the entire experience of designing and implementing the Sheller and other technologies has been a very rewarding process. 
Although the lecture did not focus on much past the corn sheller, I looked through the Global Cycle Solution’s website and found that there are four main technologies that are currently being used by a total of 30,000 families in Tanzania: a solar-powered light and phone charger, the maize sheller,  a Bicycle-powered kiwa phone charger, and a motorcycle phone charger.  The solar light and charger is currently the world’s longest lasting light with a phone charger attached to it, clocking 30 hours of light from one day’s charge, and it is very durable, making it a good investment.  The bicycle-powered phone charger will charge the phone as you ride your bicycle, taking a task that is very common in every community, especially those in the third-world, and giving the mundane task an exciting addition.  There is no extra time needed to charge the phone, and it is cheap and easy to lean how to use.  Similarly, a motorcycle charger was implemented to charge a phone as you ride the motorcycle. 
Jodie Wu and Global Cycle Solutions have received a lot of publicity in the United States and abroad.  Wu was named to Forbes ‘list of 30 under 30, the greatest minds in business, she was a TED fellow in 2011, and even has the bicycle-powered kiwa phone charger on display at the Smithsonian museum in Washington. 

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